How GSM Improves Packaging Durability

When getting packaging for products a brand may have come across the term GSM paper. You may be wondering what is GSM paper? It is important to know the meaning of this. GSM is grams per square meter. It comes up in packaging and printing as it measures paper density as well as weight. It determines the durability, thickness of paper, and its print quality as well. A brand needs to choose the right GSM paper according to the needs of the product and brand. This will ensure the packaging is right for the product and can protect it safely in the box.

The following looks at how GSM enhances packaging durability:

Stronger quality paper

GSM paper will determine how durable and strong a box is. Higher GSM tends to indicate stronger and more rigid material. The box can effectively keep the product safe in it. For instance if the GSM is 300 and above, a stronger box can be obtained.

Lower GSM is flexible. This paper can be used to make flyers and brochures. When packaging a product a brand will figure out what thickness paper is needed. For instance a box made to package heavier products will need a higher GSM than the one for lighter products.

GSM paper in packaging will determine the thickness and durability of the box. The following are common GSM ranges and packaging employment:

●     17-28 GSM: Tissue paper is in this range. The material can be used for light wrapping, clothing, as well as for packaging delicate products.

●     40-80 GSM: This is lightweight paper. The paper can be used for food wraps, inner packaging, or bakery liners.

●     80-120 GSM: This is standard or med paper. Brochures, envelopes, or bags can be used to make it.

●     150-200 GSM: This is heavy paper or card. The paper can be used to make high-strength shopping bags, soft-cover books, or posters.

●     200-300 GSM: This is cardstock. Postcards, brochure covers, or product boxes can be made with it.

●     300-450+ GSM: This is paperboard or rigid material. High-end brands can use it to make premium product packaging, rigid mailers, or business cards.

Determines print quality

Paper GSM determines print quality as well. Heavier paper that has a higher GSM will give better print quality. It can prevent issues like warping, bleeding, and creasing. Therefore a business will end up with sharper and more vibrant images.

High-end and premium brands therefore choose a paper with a higher GSM so they can get a stronger box. It will be more effective to print on the box as well and the results will be of a high-quality.

Branding advantages

The GSM paper a brand chooses will convey a certain image of a brand. People will get an idea of what the brand values and what type of products it is selling.

A higher GSM will make a box that feels premium and high-end. This can enhance the perceived value and quality of the item in the box. Consumers will be willing to also pay more for products that are placed in boxes like these. Rigid boxes have a higher GSM.

An eco-friendly brand may choose a paper with a lower GSM so packaging material is not wasted. However the paper should be of a good-quality to make a strong box.

Functional packaging

A brand should choose the right GSM as it helps promote the business and its products. If the right GSM is present, technical issues will even be prevented.

Printers tend to have certain ranges that they can handle. It is important to know this before choosing which GSM paper to get. Paper which is really thick can result in paper jams. Printer components may even get damaged.

Brands need to have an idea of GSM meaning paper when choosing which packaging type to get. This will help a brand get the perfect box for what it needs to package. The box will be the correct strength to handle the weight of the product ensuring no harm occurs to it till customers get it. A brand can therefore convey a positive image of itself.

If you want to get the right paper GSM, contact EZ Custom Boxes.

EZ Custom Boxes gives clients:

●     Durable packaging materials

●     Perfect paper GSM

●     Wholesale packaging

Contact Details:

●     Email: support@ezcustomboxes.com

●     Phone: +1-888-515-1263

Frequently Asked Questions (FAQs)

Why is paper GSM important for packaging?

A brand must ensure it has the right paper GSM when packaging because this will determine how strong the box is and whether it can protect the product during transportation, handling, and storage.

Why is paper GSM important for printing?

A higher paper GSM will give better quality printing. Therefore a high-end brand will need to choose paper like this. The paper GSM will determine whether the quality of printing is good or not.

What is paper GSM?

GSM is grams per square meter. It is the standard unit that measures paper weight as well as density. A higher GSM means the paper is heavier, denser, as well as thicker. It will be premium paper. A lower GSM means the paper will be thinner and more flexible.