A brand spends months perfecting its product, curating it, designing the right price, and when it's time to put it in wrapping paper, it goes in a generic wrapping paper that they take out of their supply closet. That's the opposite of what the product was intended to say. Branded Gift Wrapping Paper bridges this gap, making wrapping a functional aspect into another opportunity to connect the brand to what it really is.

The reasons behind retail brands opting for custom print gift wrap are.

Custom Gift Wrap generally may be the very first thing that any recipient sees without even realizing what's within. This initial impression creates expectations that then must be met. Even the best gift wrapped in plain paper that was not branded doesn't seem like it's a gift. When wrapped in the same Printed Gift Wrap, the same product looks like it was purposefully wrapped from the moment it is picked up.

That moment has weight with retail brands. Customers recall how a gift felt when they unwrapped it more than most other aspects of their transaction at the register, and a branded gift wrap continues to work as a "gift of the gift" long after the sale.

Performance Quality that Works in a Retail Environment

Luxury Gift Paper must be more than appealing on the shelf. It needs to fold properly and maintain the crease without cracking at the corners, and must be as effective when wrapped in the hands of an expert staff member on the run as it would be when wrapped at home by a customer who takes their time. Paper that tears or bunches while wrapping demedes the top dollar appearance before a customer even gets to see the product.

Working with the manufacturer that actually tests fold performance, as opposed to one that simply bases fold performance on how a paper folds in a sample, ensures that experience at the time it's most critical the wrapping counter during a busy shopping season.

Wholesale Pricing in accordance with retail volume.

Gift Packaging Paper is cheap wholesale, ensuring branded wrap is cost-effective even for retailers wrapping dozens of items per week. Whether it is custom wrapping or branded wrapping, most stores already allocate resources for wrapping, so the change from generic to branded does not really affect the budget much, but will definitely make all the difference when a customer touches a wrapped product in the store.

The Deli Paper Company acknowledges this fact and ensures that custom gift wrap is made available to boutique shops and not just the big chains with larger design budgets.

The application of This Paper

In-store gift wrap covers at checkout counters, seasonal holiday gift wrap displays where presentation is a key to impulse purchase, and corporate gifting programs where every client gift presentation is uniform, no matter where or who wraps it. Florists and specialty gift shops use it as standard practice, rather than a sometimes-added cost, because the branding value is multiplied by each item they wrap that leaves the store.

Frequently Asked Questions

Q: Is custom gift wrap just for the holiday season?

A: Not really, shoppers who wrap gifts on a regular basis, such as florists, boutiques, and corporate gifting programs, wrap gifts with branded wrap throughout the year and not just during busy holiday seasons.

Q: Is luxury wrapping paper available in smaller amounts?

A: Yes, order volume can be expanded to reflect actual usage, which means that smaller retailers will not be forced to purchase volumes greater than they will actually require over a year's time.

Q: Does custom printing have a big impact on turnaround?

A: No, except that most custom gift wrap orders have a standard turnaround time.

Order Your Custom Gift Wrap Today.

All gifts that are wrapped and presented in a generic wrapping paper are missed opportunities to remind people of the value of the gift. Deli Paper Company collaborates with retail brands across the country to ensure that "first impression" is a good one. To place a custom gift wrap order, call 832-900-9245 or email sales@thedelipaper.com.