Here’s the moment every pitmaster and every butcher shop owner in the country has dreaded – the brisket is perfectly cooked off the grill, the cut is right on, the presentation is perfect - and it’s wrapped in the same blank paper that every other competitor in town has: all that work and no information on the packaging regarding who created it.

That’s why Custom Printed Butcher Paper has become a staple for food companies that know that branding extends beyond the product.

Why is this an important option for food companies?

Printed Butcher Paper transforms a functional material into one that customers handle, providing a branding surface. Unlike a sign or a menu, butcher paper goes home with the customer, is unwrapped at their table, and is frequently photographed before anyone eats the food. A blank sheet will suffice for holding meat. A branded one does the same thing and continues to perform after the customer has walked out of the store.

Butcher Paper for BBQ in particular is directly touched a lot, and is used to hold in moisture over long smokes and stays wrapped around the product for hours. This prolonged contact time makes it one of the top neglected HOTPs in the entire food business.

Butcher paper is a product produced by the paper industry.

If you are ordering Wholesale Butcher Paper, you can cut the per-sheet price to make custom branding affordable as compared to the other supply costs. Even if the paper is printed, most of the butcher shops, BBQ joints, and meat markets already experience high turnover per week. The leap from unbranded to branded doesn’t do a lot for the cost, but a lot for what each client is associating with the product that they’re carrying out the door.

As an example, White Butcher Paper provides a clear background for printing, allowing logos and color highlights to truly stand out without competing with the background. This uncluttered paper is one of the reasons some operators decided to switch from plain pink paper to a printed white sheet as their standard.

Here, it is nearly as important to work with a Butcher Paper Manufacturer that actually tests for grease resistance as it is in virtually all other packaging categories. Paper that deteriorates upon continuous exposure to fat and moisture, preemptively reverses all the branding effort before the customer even gets the product home.

Where This Paper Gets Put to Work

This paper will be put to work in the classroom, during student conferences, and in the community.

• Brisket and smoked meat wrappers for BBQ restaurants and competition pitmasters, dine-in or takeout.
• Butcher shops and meat markets, wrapping at the counter for customers buying meat retail
• Catering operations, which means offering smoked or prepared meats at events under a uniform brand.
• Food trucks specializing in these types of foods, wraps that can withstand the rigors of travel and handling.

The size of the sheet and the weight of the paper can be changed depending on the application, either a full brisket wrap or smaller cuts at a retail counter.

frequently asked questions.

Q: Is there a considerable difference between the price of custom-printed butcher paper and the price of plain paper?

A: Not in bulk quantities. The difference in price is negligible, and most operators leave it as part of their packaging budget without any changes.

Q: Will butcher paper withstand high moisture/high-fat-content meats?

A: Quality butcher paper is designed for this kind of stress, but the grease resistance varies depending on the paper weight, so it is advisable to check specifications prior to ordering in bulk.

Q: Does custom butcher paper have a minimum order?

A: Order sizes are usually in line with actual utilization, which means smaller shops and restaurants aren’t required to purchase more than they will use during a season.

Get Your Branded Butcher Paper Ordered Today.

Each wrapped product is an opportunity to reinforce your brand and/or give away that space free of charge. The Deli Paper Company is a company that collaborates with BBQ brands, butcher shops, and food businesses across the country to ensure that “the moment matters.” To place an order for wholesale butcher paper, contact us at 832-900-9245 or send us an email sales@thedelipaper.com.