In the e-commerce world, offering flexibility and personalization is essential to meet customer expectations. One way to provide personalized service is by using PrestaShop Hide Price, a feature that allows you to hide product prices and offer tailored pricing based on customer interactions. This feature is especially useful in creating engaging price inquiry forms, where customers can reach out to inquire about the price or negotiate a deal.

With the added advantage of PrestaShop advanced catalog privacy settings, store owners can control who sees the prices and when they see them, creating a more secure and interactive shopping experience. In this blog, we will walk you through how to create effective price inquiry forms that not only encourage engagement but also help convert potential customers into actual buyers.

What is PrestaShop Hide Price?

PrestaShop Hide Price is a feature in the PrestaShop platform that allows merchants to hide product prices from customers. This feature is ideal for businesses that want to keep pricing hidden for specific reasons, such as offering custom prices, handling sensitive items, or encouraging customers to reach out for a quote.

By hiding the price, you can prompt customers to contact you directly for a personalized offer or price negotiation. This feature gives you the flexibility to adapt your pricing strategy based on the type of customer, their purchase volume, or their loyalty to your brand.

Why Use PrestaShop Hide Price for Price Inquiry Forms?

Price inquiry forms are an essential tool for encouraging customer engagement. When you hide the price of certain products, customers will naturally want to know the cost, which prompts them to contact you through the inquiry form. This interaction opens the door for further negotiations and builds a relationship between the customer and your store.

There are several reasons why PrestaShop Hide Price is useful for creating price inquiry forms:

1. Personalized Pricing: By hiding the price, you can offer custom pricing based on customer needs, loyalty, or purchase volume. This creates a tailored experience, which can increase the likelihood of a sale.
2. Increased Engagement: When customers are prompted to fill out a price inquiry form, it encourages direct communication. This creates an opportunity for store owners to better understand customer requirements and address any questions.
3. Better Control Over Pricing: You have full control over which customers can see the price and when they see it. This is especially useful for businesses dealing with sensitive products or customized offerings.
4. Lead Generation: Price inquiry forms can help you capture potential leads who are seriously considering purchasing, allowing you to follow up with them directly.

How to Create an Engaging Price Inquiry Form Using PrestaShop Hide Price

To create an engaging price inquiry form using PrestaShop Hide Price, follow these simple steps:

1. Activate PrestaShop Hide Price Feature

Before you can create the inquiry form, you need to activate the PrestaShop Hide Price feature. Here’s how:

• Go to the PrestaShop back office.
• Navigate to Modules and select Module Manager.
• Search for PrestaShop Hide Price or similar modules.
• Install and configure the module according to your store’s needs.

Once the module is installed, you can choose to hide the price on specific products or for specific customer types, such as guests or registered users.

2. Add a Price Inquiry Form to Your Product Pages

The next step is to add the price inquiry form to the pages of the products where you’ve hidden the prices. A well-designed price inquiry form is crucial for engagement. Here’s what you should include:

• Product Information: The form should automatically fill in the product name, description, and any other relevant details, so the customer knows exactly which product they are inquiring about.
• Customer Information: Include fields for name, email address, and phone number. These details are essential for follow-up communication.
• Quantity and Special Requirements: If the product is available in different quantities or has customization options, make sure to include relevant fields for these details. This allows you to provide a more accurate quote.
• Message Box: Add a message box where customers can describe their specific needs or ask questions. This gives them an opportunity to discuss any special requests.
• Call-to-Action (CTA): Make the CTA clear and compelling. For example, "Request Your Custom Quote Now" or "Get Your Personalized Price."

By designing a user-friendly and informative form, you can encourage customers to inquire about the price and establish a connection.

3. Set Up Conditional Price Visibility Using PrestaShop Advanced Catalog Privacy Settings

With PrestaShop advanced catalog privacy settings, you can control the visibility of your prices based on the customer’s status or behavior. You can set up specific conditions where the price will only be shown to registered users, wholesalers, or customers who meet certain criteria.

For instance, you may want to hide the price of high-end or bulk items from guest users but show the price to logged-in members or regular buyers. To do this:

• Go to the Advanced Parameters section in PrestaShop.
• Select Product Settings and configure the visibility options.
• Choose whether the price will be visible to all customers, only to certain groups, or hidden altogether.

This level of control allows you to create more targeted pricing strategies and provides a better customer experience.

4. Send Automated Price Inquiry Responses

Once a customer submits a price inquiry form, it’s important to follow up with them quickly. You can set up an automated email response thanking them for their inquiry and informing them when they can expect a reply. This shows professionalism and builds trust.

Additionally, you can set up automated workflows that assign the inquiry to specific team members who can follow up and provide a custom quote. This ensures a faster response time and a higher chance of closing the deal.

5. Track Price Inquiries and Follow Up

Tracking price inquiries is important for lead management. With PrestaShop, you can use built-in tools or third-party CRM integrations to track the status of each inquiry. By keeping track of who requested pricing, the product they were interested in, and the response given, you can better understand customer behavior and improve your sales strategies.

Regularly following up on inquiries will show your customers that you care about their needs, and it provides another opportunity to negotiate the price and close the sale.

Benefits of Using PrestaShop Hide Price for Price Inquiry Forms

1. Better Customer Engagement: By prompting customers to inquire about prices, you create a direct line of communication that can lead to personalized offers and a stronger relationship.
2. Increased Conversions: Engaging with customers through inquiry forms increases the chances of converting a potential lead into a paying customer. It also allows you to customize the pricing based on specific customer needs.
3. Secure Pricing Strategy: For businesses with sensitive or fluctuating prices, PrestaShop Hide Price helps protect your pricing information from being visible to competitors or unauthorized users.
4. Lead Generation: Price inquiry forms serve as lead capture tools that enable you to engage with interested customers and nurture them toward making a purchase.
5. Enhanced Customer Satisfaction: Customers appreciate the opportunity to negotiate prices or receive custom quotes. This can lead to higher customer satisfaction and repeat business.

Conclusion

Using PrestaShop Hide Price in combination with well-designed price inquiry forms offers an effective way to engage with customers, create personalized pricing options, and improve sales. By hiding the price and encouraging inquiries, you open the door for negotiations and build stronger relationships with your customers. With PrestaShop advanced catalog privacy settings, you have full control over when and how prices are shown, providing a more tailored experience. Start creating engaging price inquiry forms today, and watch your customer engagement and conversions grow.